Wine Song Ltd is a collaboration between Johannes Keizer, Orvieto and Wang Chun, Wuhan.
Johannes Keizer lives for more than 30 years in Italy. In his former professional life as an employee of the Food and Agriculture Organization of the UN he worked and travelled extensively in China. He is in love with both China and Italy. He believes that the common love of Chinese and Italian people for good food and wine should be the basis for a good business. His mission is to promote Italian wine, especially from small and medium producers from Umbria, in China (and also elsewhere).
Wang Chun (Nixey), is a Chinese Wine Journalist and Professional. Some time ago she decided not to write only about Wine, but to bring better wines to Chinese people. She is CEO of Wine Song LTD, a Chinese Life Style Company, based in Wuhan.
Promotion: We promote Italian wineries in China. We understand the online campaigning that is essential on the Chinese market. Wine Song has close contacts to important wine journalist and other opinion makers. We tailor your campaign from the Wechat presence to the tasting event - and obviously, we can translate your promotion material into appropriate Chinese language. We have a huge experience with wine fairs and tasting events.
In Italy we work with specialized agencies, which can mobilize European funding for your promotion (OCM Vino). See our promotion starter pack...
Market Information: We can support Italian wineries with market information about China. We can deliver you market analysis, contacts to importers and advice how to position your wines on the Chinese markets.
Professionell Wine Trips: We organize professional Winetrips. We show you Vineyards and cellars to demonstrate quality of our wineries. You can communicate directly with the producers. Visiting the vineyards and cellars is reassuring for those concerned about quality. Direct communication between producer and importer improves the quality of collaboration. You select from our portfolio the wineries you want to see and we organize the trip.
You only have to arrive at Rome or Milan airport. We take care of everything else. Just have a look at a typical wine trip.
CoImport: Importing of wine is a scaling problem. It does not work out to send less than a pallet of a wine from Italy to China. But even professional wine sellers might want smaller quantities of a specific wine, that they cannot find with importers or wholesalers. Wine Song will organize your import. We will accumulate orders and organize a co-shipping to our warehouses in Shanghai. Have a look to our CoImport Model.
Italy has a wonderful variety of wines. But it can be a confusing task to select from 400 different grapes, thousands of wines and thousands of producers. We have detailed knowledge about Italian wine regions and varieties.
We have very clear principles in the selection of our wines. We only select genuine products from a specified area, only original products, bottled by the producers. We go for small and medium-sized producers, who fine-tune their wines to achieve quality. We establish personal contact with producers. We visit the wineries and we need to be convinced about the quality of their work.
We believe in a healthy ratio between price and quality. A bottle of wine might cost 80 RMB or 800 RMB, but the price needs to reflect the quality of the wine. We cannot find wines for you that sell for a shelf price of 50 RMB. There is no genuine wine that can be bought for less than 20 RMB from a producer. And we don't select wines at fantasy prices. Those, who buy a bottle of wine that costs 4000 RMB pay the label, not the wine.
Just contact us, we will find you any grape, any type of wine, from any region, at any price.
Transfer of wine knowledge: We know everything (nearly :-)) about wine. we have an enormous archive with material (i.e about Italian wines /wines-dbpedia and wine websites /wine-websites ) . We can get you any information you need
Export Assistance: We can handle any export to China. We know the right documentation to get your wines quick and without problems through Chinese customs. And we know how to produce this documentation easily in Italy. We know the forwarders who handle the sea transport to China and we can organize all the formalities
Import Assistance: We will take care that the wines you bought will arrive in China with the correct documentation.
What you understand well, you can sell better.
We train your clients, your sales personnel to understand wine. We organize professional training courses about wines, and about wine-tasting. We explain the difference between DOCG, DOC , IGT and "Vino da Tavola". We introduce you to the different wine regions of Italy. We teach you how to examine a wine with your eyes, your nose and your palate. Learn the different fragrances that develop in wine. Learn to judge colour and taste. Be able to distinguish a young wine from a mature wine and understand a wine's defects just by using your nose. We deliver training material in English and Chinese. Our experts come to your company to organize specifically tailored courses with your staff or clients. We unite Italian and Chinese culture, we know about different culinary traditions. We can show you how to pair Italian wines with Chinese dishes.
Would you like to invest in wine or become a producer yourself spending part of the year in Italy? We can mediate for you and provide the necessary legal and administrative advice. Become simply a shareholder of a winery or buy an entire estate. You can indicate the geographical area, the size, the price and the kind of production. We will find the property for you and facilitate the purchase.